Following huge, continued success for its Elucian range since it entered the consumer unit market in 2021, Scolmore Group is investing in a dedicated focus for the category and has appointed Dan Ellams as the Elucian National Sales Manager. 

Dan will be responsible for overseeing the recruitment of a newly formed external sales team, with a view to building on and developing the sales growth business strategy that has been instrumental in taking Elucian from a standing start to leading player in the consumer unit sector in just over three years.

At the time of its launch, the development of the Elucian range represented the completion of Click Scolmore’s offer in the wiring accessories category, bringing to market a comprehensive consumer unit and circuit protection range. Such has been the rapid growth of Elucian, that this dedicated resource is required to help to bring the current range of products to an even wider audience of professional electrical contractors and specifiers and delivered through the electrical wholesaler channel.

Dan brings 18 years’ experience within the electrical industry to the role, having begun his career as a qualified electrician. He then transitioned into sales with a leading electrical wholesaler, where he honed his skills and developed a deep understanding of the market. This was followed by a move into manufacturing, spending a large proportion of this period working within the switchgear market. This is when he developed a real passion for this particular aspect of the industry and has brought him to his current role with Elucian.

Commenting on his appointment, Dan said: “I am thrilled to have the opportunity to take up a role with such a reputable and trusted name as Scolmore, and to work with a product range that I am passionate about. I’m looking forward to building up a pool of talented team members who will enable me to deliver further success for the Elucian range.”