The UK home automation market is experiencing robust, sustained growth, driven by rising demand for smart lighting, energy-efficient systems, and integrated security solutions. From smart thermostats and lighting systems to integrated security and voice-controlled appliances, the connected home market is booming and it offers a wealth of opportunities for electrical wholesalers and installers.
The UK smart home sector is forecast to generate revenues between $10.8–$12.5billion (approx. £8.4–£9.7billion) in 2025, with annual growth rates around 10–10.5% (CAGR 2025–2029). By 2030, it is expected to reach $17.6billion (approx. £13.7 billion). Smart home installations, once seen as premium luxury, are now becoming mainstream across residential projects—fuelled by declining hardware costs, new government energy initiatives, and heightened consumer interest in sustainability and convenience.
Driving force
The driving force behind this boom is the rapid adoption of Internet of Things (IoT) technology, combined with rising consumer demand for convenience, energy efficiency, and enhanced home security. Builders, renovators, and electricians are now routinely integrating smart solutions into residential projects, turning what was once a niche category into a core offering.
The proliferation of connected devices - smart speakers, thermostats, lighting systems and security – is driving adoption, with consumers increasingly wanting seamless integration of devices into centralised platforms. Demand for energy-saving, smart heating/lighting solutions is growing fuelled by cost-conscious households and sustainability targets. Homeowners are also investing in smart doorbells, motion sensors and surveillance systems to enhance security.
This surge offers a wealth of opportunities for electrical wholesalers and installers as smart homes continue to transform the residential sector. For wholesalers serving the professional electrical trade, this means expanding beyond traditional electrical stock into connected systems and digital components. Staying ahead by expanding product lines to offer the latest lines in high demand areas like lighting, heating and security is critical. Equally important is investing in training to help electricians understand and upsell these systems to homeowners.
Home automaton is no longer a luxury, but an expectation in new builds and renovations. Yet many wholesalers face challenges in bridging the knowledge gap and positioning these technologies effectively to their trade customers. This is where a partnership with a trusted and reliable manufacturer plays a key role. As the demand for smart homes continues to grow, manufacturers of home automation products are in a prime position to help empower electrical wholesalers to drive sales and expand market reach. The key lies in strategic partnerships, practical training, and smart marketing support.
A partnership with Scolmore guarantees a range of high-quality, value-for-money products backed up by excellent local stocks, next day delivery and outstanding customer service. As a business, we are committed to helping our customers sell our products and this is demonstrated through our proactive marketing effort, attendance and support for trade events and helping them make the most of the training opportunities we offer to ensure the end user gets the best possible products and solutions for the job.
The Click Smart solution
An ideal home automation system for wholesalers to get to grips with and sell to their customers is Scolmore’s Click Smart+ range. It is designed to simplify and streamline connected home products – lighting controls, smart sockets, security cameras and sensors. Click Smart+ utilises Zigbee technology – one of the most widely adopted smart home communication protocols. Zigbee certified devices require the Click Smart+ Hub and communicate with each other using a mesh network which creates multiple pathways for the connection of multiple smart home devices without compromising signal and communication range. A key benefit of Zigbee and the Click Smart+ range is that there is no requirement for a signal repeater, as all wired Zigbee devices have repeaters built in.
Click Smart+ has at its core accessibility and simplicity for the installer and end user and is designed to bring convenience, comfort, security, energy saving and ultimately more control in the home. Installation is simple and flexible, with no additional cables or wall cutting required, making it ideal for existing or newly constructed buildings. The bespoke Click Smart+ App gives householders ultimate control of the smart devices, which can also be operated through voice control in conjunction with a smart speaker.
Looking Ahead
The connected home market is expected to mature rapidly, with increasing integration between devices, growing emphasis on sustainability, and regulatory shifts around energy management. Electrical wholesalers who act now will be best placed to thrive in this evolving landscape. With the help of trusted manufacturer partners, and by positioning themselves as smart home enablers, they can build stronger customer relationships, open up new revenue streams, and differentiate themselves in a competitive market.