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Senior Media Relations Executive

This exciting role reports directly to the Marketing Manager and sits within a dynamic in-house team responsible for delivering Marketing, Communications, and Design services across the group of companies. As a Senior Media Relations Executive, you will play a key role in supporting the group’s communications strategy, working closely with the Media Relations Consultant and Marketing Manager. You’ll have the opportunity to shape how the company is represented across industry media platforms, identifying and leveraging opportunities to enhance the group’s reputation and build its brand identity.

Maid Duties
• Strategy and Planning
- Lead the development and implementation of proactive and reactive media relations plans aligning with the group-wide strategic marketing objectives.
- Oversee reputation management activities, including reputational risk monitoring and crisis-response planning.
- Provide guidance on media positioning, messaging, and emerging issues when needed.
• Content and Editorial Oversight
- Produce and oversee high-quality content for trade media in the electrotechnical industry, including thought-leadership articles, technical features, product releases, business updates, case studies, web stories, and award submissions.
- Act as editorial lead, ensuring accuracy, clarity, and alignment with brand tone of voice.
- Identify compelling stories from across the business and shape them into publishable media assets.
- Support media copywriting, submissions and pitches for multiple companies, covering a range of industry sectors including but not limited to Scolmore Groups community support initiative ‘Scolmore Connect’.
• Media Relationship Management
-Build and maintain strong relationships with key journalists, editors, and industry publications.
- Lead the pitching process to secure impactful high-value coverage across trade and digital media.
- Maintain and develop media lists, ensuring targeted outreach and effective segmentation.
• Press Office Leadership
- Manage the press office function, ensuring timely, accurate responses to media inquiries. Escalate sensitive issues appropriately and coordinate cross-departmental responses.
- Monitor media coverage and competitor activity, providing regular insights and recommendations.
• Cross Functional Collaboration
- Lead monthly planning meetings to align PR activity with business priorities.
- Work closely with internal teams to ensure consistent messaging across all channels.
- Support with proofreading and supplying copy for company literature, website content, and other collateral when necessary.
• Brand and Reputation Development
- Identify opportunities to publish positive, brand-enhancing content across industry platforms.
- Ensure all external communications adhere to brand, campaign, and tone-of-voice guidelines.
- Stay informed about industry trends, regulatory changes, and media developments to inform PR strategy.

Skills and Experience
Essential
- The successful candidate will have significant experience of working in a media relations role.
- Demonstrate a proficiency in copywriting with proven ability to produce quality content with a focus on products and feature material within trade media.
- Well organised, reliable and hardworking individual, able to work independently and as part of a team.
- Confident and able to form relationships with stakeholders both internally and externally and able to demonstrate strong verbal communications skills.
- Experience developing and maintaining relationships with Trade Media/Magazine Editors.
- Confidently demonstrates a strategic input, not just execution.
- Able to lead and take ownership of projects or campaigns from a media relations perspective.
- Proven experience to confidently develop, coordinate and execute a cross-channel communications plan.
- Self-motivated and enthusiastic to continuously improve knowledge and skills.

Desirable
- Experience working within the construction/electrical industry
- Experience with crisis management and recovery experience as well as knowledge or managing reputational risk issues.
- Proactive in finding new stories to support the business and brand development.
- Understanding of the trade media landscape.